Overview

Runwei™ is a web application that utilizes AI technologies to redistribute opportunity access to socially and economically disadvantaged individuals (SEDI) entrepreneurs and small business owners.

My Role

User Research, UX Design, UI Design, Usability Tester

Timeline

October - December 2023

The Problem

Runwei™ is a web platform that utilizes AI to redistribute opportunity access to socially and economically disadvantaged individuals. Runwei™ is engineered to pinpoint and tackle the distinct challenges encountered.

Runwei™ is looking to enhance the user experience and streamline the application process in order to increase user engagement and satisfaction.

Competitive Analysis

Mogul Millennial:

  • easy to navigate

  • values member feedback

  • offers reasonable pricing tiers

  • every link opens in new tab

Fundid:

  • available opportunities visible on the homepage

  • good visual hierarchy

  • friendly and approachable website

Gust:

  • easy, clear and scannable browsing

  • chatbot available

  • informative blogs available

  • startup support system available

Runwei™ SWOT Analysis

User Persona

After analyzing competitors and doingn a SWOT analysis of Runwei, we wanted to get a better understanding of the target users. We conducted interviews and created user personas based on the information we discovered

Sitemap

From our findings, we wanted to make Runwei™ easy as well as simple to use. The idea behind the sitemap is that it shouldn’t take more than 3 clicks to get to the screen you need

User Flow

This user flow shows how a Runwei™ user would navigate the site. It’s very simple and accomplishes the goal of the user.

Color Palette & Font

For Runwei™, we wanted to show a consistent brand identity that could have a positive effect on users as well as those curious about Runwei™. Consistency can build trust, and by having consistent branding - users will feel reassured and more likely to trust Runwei™.

For Colors, we looked into the psychology of color and branding and discovered that blue evokes feelings of “competence, trust, dependability, and security.”We chose the color Celestial Blue as a comforting, welcoming color for users to align with the brand.

For typography, we really like the font, Poppins so we chose a complimentary font for other usage throughout the site. Poppins is a clean sans serif font that can work well on big screens and even on smaller devices. Its readability and versatility make it suitable for various purposes from the big headings to a smaller body text.

Low Fidelity Wireframes

Usability Testing

For Usability Testing, we were able to test with entrepreneurs which gave us insight to what they look for when navigating websites similar to Runwei™ the main concerns for testers were clarification as well as filtering options. Most entrepreneurs do not have time to search through things so having a filter was really important to all of them. Besides that, the other issues were more cosmetic details.

High Fidelity Wireframes

Reflections

1. It was very exciting to work for a client and to be a part of a team. From the initial meeting and the subsequent ones we were able to collaborate and help bring Runwei’s vision to life. It was great to get feedback from a whole team and then use that feedback in the deliverables.

2. Everyone on the UX Team wasn’t familiar with AI so it was a great learning experience for all of us. We learned a lot of entrepreneurs and small business owners. It’s always great to see how the work you do can impact the users the product is for.

3. Working on a team remotely was also something new to me, I learned how to collaborate and do work as a team. I felt like my team members and I got along really well and we were all very open minded and willing to discuss our ideas.